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out of sync, out of sight

Last December I got a nice, hot and stylish Canada Goose Expedition parka in black from Holt Renfrew in Toronto, Canada. I liked it so much (hey, who wouldn’t when it was minus 15C outside!) so I decided to get it in red too. My reasoning was the following: it’s good for every day use, coyote fur kind of adds some flirting sense to it, but black is so classic, I want to get the same quality thing but in different color. For this particular model I remembered bright red and shiny steel in almost every size in store. But remember, I decided it almost two months later. Of course, they didn’t have the parka in store. Moreover, they did not have the entire fur and winter coats section in store at the end of January because spring styles just arrived.

Canada Goose at ShopStyle

Canada Goose business model is the same that for any other upscale merchandise, it never goes on sale. They also have the same models over and over again every season, adding only different colors and some limited-edition versions every year. Why not sell it all-year-round? Ok, I want too much, but what’s the reason to stop selling it in January? I may want a new winter coat till the end of winter, may be till the end of March. Sure, I enjoy to see what I’ll get in spring and summer before the seasons come, especially if the palette is appealing (read ‘no dark hues, no office style, lots of silk and linen’), but I cannot wear it now. Don’t get that model, ‘buy now, wear later’.

The story ended happily, I got the second one on-line. You can jump on the bandwagon on-line now, when the normals outside range from plus 3C to plus 13C and you, your kid or partner need some outerwear. Happy hunting tho, not every size is available. But there are sales ;)

Patagonia at ShopStyle