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Rise and fall of the user experience

May 8th, 2010 Posted in Bags Tags: ,

I was quite busy with the Moms day shopping, so I did not have time for myself. Today, however, I found that I want something and checked a few favorite stores.

There were a few bags (hey, you cannot have too many bags!), but the ones I liked got the price tag over $300, which is out of my budget after the Mothers day. But I needed a gift for myself. Viola, Anthropologie got a cute Knotted Satchel with a very big leather bow on it. I fall for bows lately, and the eye-candy goes for $78, so let’s make the deal.

Anthropologie at ShopStyle

On the checkout form the whole thing went frozen for good 30 seconds calculating shipping and taxes for my location. Should it really be so long for two-three multiplications (two for taxes and one for shipping if it’s done by weight?) and one final addition? During those seconds I mentally went through my closet. Do I need another fabric bag? How will I clean it? It looks good, but it’s only for summer and it’s pretty demanding. Do I have an outfit for it? Meanwhile, the checkout form appeared and presented the grand total. Full price for shipping and taxes. It adds up! I need to check this one again! So I clicked on the Knotted Satchel link in the form in front of me and my Firefox crashed with all other windows opened. This was the answer, I didn’t need that bag.

My credit card feels better now, and I feel like I saved not only the money for the bag but also time for matching the cutie. But I cannot stop thinking about my user experience. I’m very experienced in on-line shopping and of course I can do that failed checkout either by not clicking elsewhere but “Confirm the transaction”, or do it from the scratch using a different browser. But yeah, if I wasn’t given the time to think at the checkout, I would buy it.